Market Your Site
One day workshop
Cost £275 one to one - available though out the UK
Training Outcome
You will learn how to optimise your web site for the major search engines and use pay per click advertising to build traffic using the free edition of the premier SEO tool Web CEO
Workshop Overview
- Introduction to SEO
- Develop a search strategy
- Research you competitors
- Research relevant "keywords"
- Optimise your site using your chosen search terms.
- Optimise images for search engines
- Develop a link strategy
- Use blogging to increase the credibility of your site in the eyes of the search engines
- Introduction to Pay Per Click advertising
- A professional approach to Google Adword
- How to avoid Google's "money traps"
- Keyword Groups and split testing
- Converting clicks to business
- Landing pages and one time only offers
- How to build and manage a subscription list