Pay per click advertising
Thousands of companies are now using Google Adwords to promote their businesses, however most are paying over the odds and missing opportunities.
Follow these guidelines for better results.
- Use professional software like www.wordtracker.com or ww.keywordelite.com to research keywords.
- Avoid generic phrases such as "video camera" go for specific terms such as "Sony HD Video camera"
- Limit the geographical reach of your adverts to start with.
- Try for positions 4-7 on the page, you will get much cheaper "clickthroughs".
- Use groups of ads getting your keywords in the title as often as you can.
- Split-test your ads. Use two very similar ads and then replace the weakest ad after 30 hits.
- Sign up for" google adwords guru" Perry Marshalls free adwords course at http://www.perrymarshall.com/
- Use a subscription form to capture the e-mail details of site visitors.
- Use Google Analytics to track site visitors.
Posted on Friday, September 21, 2007 at 05:53PM
by
e-strategies
in Pay Per Click
|
Post a Comment
|
3 References
e-strategies
in Pay Per Click
|
Post a Comment
|
3 References
View Printer Friendly Version
Email Article to FriendReferences (3)
References allow you to track sources for this article, as well as articles that were written in response to this article.
-
Response: advertising agencyIt is wearing striving to count the time we have consumed searching for advertising agency web sites. -
Response: Click it!It is tiring attempting to sum the hours we have invested looking up click web sites.
-
Response: Click Effect
Reader Comments