There are more urban myths about search engine optimisation than any other internet related subject.

However, if you follow the following "golden rules' you can quickly increase your search engine rankings without spending a fortune on SEO consultancy.

• It is essential to optimise your site for search terms that are used regulary but do not have millions of competing sites. 
• Use keyword research tools such as www.wordtracker.com or www.keywordelite.com to help you decide on the search terms.
• Optimise your site by using your choosen search terms in the site title, headlines, internal links and bold text.
• Use your search terms when naming any pictures you use on your site.
• Encourage the search engines to return regulary by providing fresh content.
• Get any trade association you belong to or large supplier you use to link to your site.
• Buy links from relevant on-line trade directories.
• Use blogging to increase the credability of your site in the eyes of the search engines.