Blogging and RSS

Maintaining a blog, short for web log, is a simple effective way of staying in touch with you customers.

 

Using the technology is no more difficult than sending an e-mail. However a good blog can have a profound effect on your business.

There are a number of very good reasons for blogging.

• Blogging is a completely free method of communicating with customers.
• Blogging is an informal and non-intrusive means of marketing, which enables customers to understand the personality of your business.
• Blogging is a perfect method of establishing your expertise.

Blogs create simple text files called RSS feeds, which enable customers to save “live bookmarks” on their web browsers. Every time you update your blog the live bookmark updates automatically so your customers can rely on you for the latest news about your industry, prices and products.

Search engines value blog posts very highly and every time you create a post the major search engines are updated automatically enabling you to outperform your competition in the free search rankings.

The blogging technology we use is world class, enabling you to publish blog posts and podcasts with ease in a secure and safe environment and we will teach you how to take full advantage of this superb marketing tool